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Digital sobriety
13 March 2024
Digital sobriety is an approach aimed at reducing the environmental impact of digital technology by limiting its uses.
In business, digital sobriety involves rethinking work practices and tools, favouring the most economical and ethical solutions. According to ADEME, 4% of global greenhouse gas (GHG) emissions are due to digital technology. Faced with the exponential growth of digital technology and its significant ecological footprint, digital sobriety is taking on an increasingly strategic dimension for companies.
The digital tools used for the digital transition of companies, such as collaborative and communication tools (Microsoft 365 suite, Google Workspace, Notion, Slack, etc.), have a real impact on the environment.
So what are the challenges of digital sobriety on these tools? What is the impact of the data we generate, share and store on the platforms on a daily basis? In this article, we explore these questions to help you adopt a digital sobriety approach in your collaborative tools.
Agenda:
Digital sobriety is an essential approach to reducing the ecological footprint of digital technology. In business, it involves an in-depth reassessment of work practices and tools. In practical terms, digital sobriety translates into several actions, such as:
In addition, the concept of Green IT plays an important role in digital sobriety. By definition, this includes all information technologies designed to help companies reduce their carbon footprint and their greenhouse gas emissions, and to limit their energy consumption. Green IT also refers to the socio-economic principles adopted by businesses and society as a whole to facilitate the ecological transition.
The rise of digital technology poses considerable challenges, requiring companies to implement an adapted response. The Paris Accords, which aim to cut greenhouse gas emissions in half by 2030, further reinforce this need.
Furthermore, the law of 15 November 2021 on Reducing the Digital Environmental Footprint (REEN) has accentuated this need. The law aims to reduce the ecological impact of digital technology in France and concerns all digital players (individuals and professionals). With this law, digital technology officially becomes a means of achieving established energy targets.
The notion of digital sobriety in business emphasises the importance of closely monitoring energy consumption and actively involving employees in an energy transition.
The digital transformation has led to significant creation of content and value: dematerialisation, access to knowledge, remote working... accelerated by COVID-19 and the implementation of teleworking. Since 2020, we have seen an acceleration in communication and collaboration tools with ever more hyperconnected users.
The Digital Workplace accounts for between 65% and 90% (source: The 7 golden rules for a sustainable Digital Workplace - Wavestone) of the carbon footprint of the IT department of tertiary companies. It is therefore fundamental to address this subject as part of a responsible digital strategy. Measuring its impacts precisely and raising team awareness are key points and must be integrated into roadmaps to align strategies with reduction objectives.
Collaborative platforms occupy an important place within this digital sobriety, because they facilitate the sharing of information and the coordination of teams. With two billion pieces of data created daily on Microsoft 365 and content creation expected to double by 2025 thanks to AI, it is crucial to adopt responsible practices in business and to reduce the ecological impact of tools.
Especially since our digital use is not likely to decrease any time soon, companies will have to find solutions to reconcile the needs of digitalisation and collaboration with the challenges of digital sobriety. Thus, effective data management within the Digital Workplace, and more generally within the information system, is of primary importance, particularly with regard to optimising storage spaces.
In this context, collaborative tools therefore play an essential role. Three major issues linked to data therefore stand out:
These issues highlight a real benefit for companies: controlling their costs. Analysing and optimising the storage of collaborative spaces will allow companies to generate significant savings. By being aware of these major issues, companies can therefore reconcile performance, responsibility and respect for the environment in their use of collaborative tools.
How to reduce your daily footprint All of a company's employees can actively participate by adopting best usage practices within the collaborative tools of the Digital Workplace. Here are some examples:
2. Optimise collaborative spaces
3. Reduce the volume of files exchanged, particularly via emails
Digital sobriety is therefore a strategic lever for organisations that want to make the most of data. By adopting responsible data governance, they can reduce their environmental impact while improving their performance.
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